El Tayebi Holding: Powering the Future of Manufacturing and Retail

Podium's core business model focuses on the B2B sales of sports goods and safety wear to a diverse range of entities within its market. Podium is the exclusive distributor of the Spanish brand Kelme in Egypt and Sudan, and represents Adidas and Nike in Egypt for B2B deals. Additionally, we hold the exclusive distributorship for the Portuguese safety wear brand Lavoro and represent several other prominent brands, including CAT, CH&F, and GPEXE.

Etex is a distinguished manufacturing and export company operating two efficient factories located in Badr, Egypt, producing nets, fabrics, and sports apparel (600k pieces/yr). Etex also Specializes in the franchising and local production of renowned international brands, Etex leverages its extensive expertise to bring these global names to the Egyptian market. Additionally, Etex excels in the creation and manufacturing of local brands, demonstrating a robust commitment to quality and innovation in every piece of clothing they produce.

Ra Sport a is sportswear company founded in 1995 introducing high-end sports brands in Egypt; Adidas, Timberland and Reebok as well as 10 other international brands, with more than 120 stores all over Egypt. El Tayebi holding has made the strategic decision to divest itself of RA Sports in 2021, a move driven by a clear vision to capitalize on the burgeoning opportunities within the local market

Qayuga, a homegrown brand, has emerged as a distinctive player in the fashion industry, Qayuga has made its mark by catering specifically to the fashion-conscious younger generation, offering a diverse range of clothing options that resonate with their style sensibilities. What sets Qayuga apart is its acute awareness of the ever-changing fashion preferences of girls and teenagers. The brand's design philosophy is deeply rooted in capturing the latest trends, translating them into stylish and youthful ensembles. Qayuga continues to be a preferred choice for young individuals looking to express their style, make a statement, and confidently navigate the world of fashion as they grow and evolve.

PlayBlu, a locally established brand, has carved out a distinctive niche in the fashion industry, specializing in women's wear that epitomizes style and elegance. With a keen eye for contemporary fashion trends and a commitment to offering a diverse and sophisticated range of clothing options to cater to the diverse tastes and preferences of its clientele. PlayBlu's commitment extends beyond fashion aesthetics. The brand places a strong emphasis on quality, using premium materials and employing skilled craftsmanship to create durable and long-lasting pieces. This commitment to quality ensures that customers not only look their best but also invest in wardrobe staples that stand the test of time.